Google Analytics is the largest and one of the worst trackers. It's used even on sites that promote privacy, GNU/Linux, etc.

There are some free (as in freedom) and privacy-friendly alternatives:
- #Matomo -
- #Plausible -
- #Shynet -
- #Umami -
- #GoAccess -


@ewm hello ! I've been having this ocnversations with a friend of mine, who implemented GA for its startup's site.

I've had a hard time trying to explain why migrations towards Matomo or others would be of an interest (from his perspective)

Would you happen to have more arguments, as I've fallen short of them quite quickly ^^" (his stance is "libre solutions are inefficient and are uninteresting from my business advertisement perspective") ?

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@kiudecan @ewm I think the only reason is ownership of the company's and it's customer's data which is mostly an ethical and moral issue. (unless someone needs super custom analytics which most ppl don't)

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