Adtech vs Apple when talking about privacy...

RT @garjoh_canuck@twitter.com

As many of us have been saying for a long time, Apple had many motivations for its supposedly pro-privacy stance and altruism had little to do with it.
Again, we see this trade off between privacy and competition… gizmodo.com/apple-app-store-ip

🐦🔗: twitter.com/garjoh_canuck/stat

Suivre

Should Apple Personalized Ads be considered as "tracking"? The adtech people: yes of course, it's a serious abuse.

Hence Apple should change its "tracking" definition and display the ATT tracking pop-up, instead of this more "positive" pop-up

I agree there is a debate, but then:
- Apple should make the IDFV opt-in (this identifier let app developers track their users across their own Apps
- Google, Facebook and others shouldn't be able to cross user data across context when users say no to the ATT pop-up

- Google Chrome upcoming First-Party Sets should be opt-in (allows to share cookies between google search, maps, youtube, etc)
- The Adtech Content Fortress strategy would be at risk mobiledevmemo.com/content-fort
- Etc

So maybe adtech should stop being hypocritical?

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