Miguel Afonso Caetano<p><a href="https://tldr.nettime.org/tags/Google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Google</span></a> <a href="https://tldr.nettime.org/tags/Search" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Search</span></a> <a href="https://tldr.nettime.org/tags/SEO" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SEO</span></a> <a href="https://tldr.nettime.org/tags/Algorithms" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Algorithms</span></a> <a href="https://tldr.nettime.org/tags/PageRank" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PageRank</span></a>: "Google’s secretive search algorithm has birthed an entire industry of marketers who closely follow Google’s public guidance and execute it for millions of companies around the world. The pervasive, often annoying tactics have led to a general narrative that Google Search results are getting worse, crowded with junk that website operators feel required to produce to have their sites seen. In response to The Verge’s past reporting on the SEO-driven tactics, Google representatives often fall back to a familiar defense: that’s not what the Google guidelines say.</p><p>But some details in the leaked documents call into question the accuracy of Google’s public statements regarding how Search works.</p><p>One example cited by Fishkin and King is whether Google Chrome data is used in ranking at all. Google representatives have repeatedly indicated that it doesn’t use Chrome data to rank pages, but Chrome is specifically mentioned in sections about how websites appear in Search. In the screenshot below, which I captured as an example, the links appearing below the main vogue.com URL may be created in part using Chrome data, according to the documents."</p><p><a href="https://www.theverge.com/2024/5/28/24166177/google-search-ranking-algorithm-leak-documents-link-seo" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">theverge.com/2024/5/28/2416617</span><span class="invisible">7/google-search-ranking-algorithm-leak-documents-link-seo</span></a></p>